MARCEL WEISS
MULTI-PLATFORM MARKETING PROFESSIONAL |
CREATIVE STRATEGIST
Marcel Weiss
Multi-platform Marketing Professional & Creative Strategist
Develop impactful Digital & Social content initiatives
I am an experienced marketer with a proven track record, focused on creating and implementing effective, multi-platform strategies that drive engagement and lead to tangible results.
My expertise lies in leading comprehensive digital and social content projects that not only enhance brand growth but also foster community building and customer loyalty.
I believe in the power of collaboration and innovative thinking to achieve marketing goals effectively.
CONTENT EXECUTIONS I HAVE WORKED ON
EXAMPLE CASE STUDIES
2018 - 2019
basic Videography resources for CAPW Studio
2018 - 2019
basic Videography resources for CAPW Studio
2018 - 2019
basic Videography resources for CAPW Studio
2018 - 2019
basic Videography resources for CAPW Studio
Brands I Have Worked With
I have been fortunate to collaborate with remarkable brands that empower the community such as:
Skills
Languages
My Experience
2022 - Current
NGLmitú
Director Ad Sales Marketing (ASM)
- Oversee and direct strategic planning and collaborative ideation across categories, partnering with the Ad Sales Marketing (ASM) Vice President to effectively address RFP and RFI responses.
- Partnering with influencers to develop engaging and authentic content narratives that effectively resonates with the target audience.
- Spearhead the development of custom client presentations, go-to-market strategies, decks, and marketing materials
- Develop sponsorable and seasonal packages across all NGLmitú O/O ecosystem verticals (mitú, Fierce, Crema, Hispanic Kitchen, somosmitú)
- Equip the Sales Team with comprehensive industry and competitive research insights, alongside current social and digital trends, to strengthen company offerings and RFP responses.
- Identify opportunities in tech and ad sales innovation, tentpole events, and product development based on data insights, presenting actionable recommendations to management
- Collaborate with Third Party Partners (eg. Fox Deportes, Drafted, La Cena, etc.) to deliver innovative solutions for clients
2015-2022
Univision Televisa
Sr. Marketing Manager & Creative Lead | Digital Innovation Group / Partner Solutions
- Developed and executed innovative branded content campaigns strategically aligned with advertising sales objectives and the brand’s KPIs, effectively engaging the U.S. Hispanic audience across Univision's digital and social platforms, including major Tentpole events and Award Shows (e.g., Latin GRAMMYs) and Brand Studio (ASI Studios).
- Engaged in collaboration with both internal teams and external production companies, as well as Univision Talent and Influencers from Univision Creator Network, to enhance concept development and streamline production logistics for content creation.
- Facilitated the development of all key Tentpole multi-platform Playbooks and Streaming+ (ViX) sponsorship opportunities and packages.
2001-2015
Terra Networks www.terra.com
Sr. Client Development Strategist - US & LATAM
More Skills
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What My Clients Say
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